George C. Fraser, master teacher and visionary with the rare combination of business and people skills, is Chairman & CEO of FraserNet, Inc. As a best-selling author, popular speaker, and multi award winner, Fraser is recognized as the networking guru’s guru....more
   
 



Thank you for considering partnering with me in “CLICK”: Ten Truths For Building
Extraordinary Relationships best-seller book campaign. Here are the simple
instructions for posting your bonus to the “CLICK” book campaign:


1. Go to www.10truths2click.com

2. Click “Free Material” and fill in all required fields on that page

3. Hit Submit

4. On next page read instructions, and click on link at bottom of page.

5. Fill out form to add a bonus.


Here are some suggestions for copy that will help inspire people to take advantage of your bonus. (See bonus examples below) It's good to have your bonus so compelling that many people will feel that it’s a “must-have”:

Have a bonus that is valuable. People would pay money for it just like they would if they were purchasing an e-book, e-audio, e-DVD, especial report, e-teleseminar, e-workshop etc.

Make sure it is a full product – for example, a special report needs to be a good number of pages, recordings need to be the length of a paid product etc. A valuable bonus contains valuable knowledge; it’s not an advertisement. Of course, it’s good to have some form of copy at the end that inspires people to take a next step toward a purchase, newsletter, membership etc.

Have irresistible headlines - Be sure to put a sentence or two that contains buzz about you. Have some specific benefits that people will experience from your bonus. In addition, you can put in a phrase or sentence that ties your bonus into the theme of “CLICK”, a few examples are: This Bonus Will Help You More Effectively “CLICK” With Others -- This Bonus Will Help You Create Powerful Relationships That Win – This Bonus Will Empower You to Add Value to Your Relationships with Others.

If you are contributing more than one bonus you can include it in the same body of copy. Please include your photo or if you prefer, a picture of your product.


When people “CLICK” on your bonus link, it is suggested that they land on a page that starts with something like: Thank you for helping make CLICK a bestselling book (This will ensure purchasers they have landed on the right page because it refers to “CLICK”, the book they just purchased).


Next have the title of your bonus followed by a place where consumers fill in their name and email address set up so that they automatically receive your bonus. It’s best to have things setup as simple as possible for your bonus to be received. I will look at your bonus copy and may make some small changes that I feel will be helpful. Then I will send it back to you for any changes you wish to make and for your approval.


Please contact me if you have any questions – 216-496-1287 or gfraser@frasernet.com. My wish for you is that you attract wonderful new friends and wonderful new clients for your business.

Warmest regards


George C. Fraser

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